Little did Brenda know the impact her Grassroots Marketing course would have. Days into the January 2010 course, when a massive earthquake crushed Haiti, she asked the professor if he’d alter the syllabus to rally support for the country. In hours, Brenda and her classmates used social media and guerrilla marketing to promote the “J-Term Jam”—an annual student talent show—now turned fundraising event. The result? $800 in the first day! And within a week, through additional partnerships with churches and businesses, the total swelled to $4,450.